The key to a good interruptive advert, no matter what medium you are advertising on, be it YouTube, the radio, or even flyers and posters, is to grab attention before people lose interest.
So this needs to happen quick, and sometimes if your business and brand allows for it, then being shocking or funny like this advert can do the trick.
In the first couple seconds of seeing your advert, people need to be asking themselves questions like “What the hell?” “What is that?” or “What happens next?” If you can create level of intrigue, your marketing message should also be paid attention to more.
ACTION: Think about your last or next marketing promotion or advertisement. How could you add a level of shock, humour or intrigue to ensure people pay attention.
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