ATOMICON 2021 AGENDA

Pre-party: Jazzy Shirt Night

Livello

Livello

ADDRESS: Lower Dean Street, NE1 3JE

Jazzy Shirt Night is back! With prizes to be won for the jazziest shirt, put on your glad rags and come join us for welcome drinks and pre-registration (so you won't need to queue in the morning).

Andrew, Pete and most of the speakers will be there, so come and say hello and start networking with your fellow delegates.

P.S. Jazzy shirts are just for fun. You won't be turned away if you're not jazzy enough haha.

Keep scrolling for the main event agenda.

9th november: the main day

DOORS OPEN

Registration is open. Collect your badge, get your coffee and start networking.

ATOMICON BEGINS

WELCOME TO ATOMICON: OPENING ADDRESS BY ANDREW AND PETE

SPEAKER: ANDREW AND PETE

ROOM: SAGE ONE

ABOUT THIS SESSION...

Wow. What an 18 months we've all had. But here we are, we've made it. What next? How do we keep on taking our business to the next level, and how do we use this whole day to find the next big idea, the next way to grow, the next business connection?

In this opening address Andrew and Pete, ATOMICON Founders will get you raring to go, and set you up for an epic day ahead.

ABOUT ANDREW AND PETE...

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses and leave their legacy.

KEYNOTE

OPENING KEYNOTE from Dragon's Den Star, DEBORAH MEADEN

SPEAKER: Deborah Meaden

ROOM: SAGE ONE

KEYNOTE DESCRIPTION...

Full session description will be revealed very soon.

ABOUT DEBORAH...

Best known for her role on Dragons' Den, Deborah Meaden is a highly successful businesswomen and entrepreneur who launched her own glass and ceramics export company straight out of business college. With multiple successes within the leisure and retail sector, Deborah became MD of holiday park business Westar Holidays, becoming the major shareholder in a management buyout. Since selling her stake, Deborah has become a serial entrepreneur and passionately interacts with audiences at events delivering messages on leadership, change management, entrepreneurship, business and retail subjects.

Keynote

The Art of Storytelling: Telling True Stories Well

SPEAKER: ANN HANDLEY

ROOM: SAGE ONE

KEYNOTE DESCRIPTION...

Stop me if you’ve heard this: “Humans are hardwired for stories.” Or: “Storytelling is the new marketing.”

But what does that really mean?

How does something squishy like “story” drive real business success? And how can you use your brand stories to connect with customers, grow your business, do work you love?

To succeed with our marketing now and the years to come, we need to rethink our foundational stories based on a new framework for 2021.

In this lively, high-energy talk, master storyteller Ann Handley will educate you, inspire you, and leave you ready to ground your marketing in stories that pack a wallop. She’ll show Atomicon-noisseurs (that’s you!) (I just made up that word) how to tell stories that both nurture new customers and nourish the ones you already have.

BONUS: You’ll get a specific template you can use to tell your own brand story.

Let’s demystify Storytelling together in this lively and enlightening talk by the World’s First Chief Content Officer herself! Who’s in?

ABOUT ANN...

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the chief content officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

Morning Break

Grab some light refreshments and do some networking.

BREAKOUT SESSIONS

KYNE

ROOM: SAGE ONE

How to Grow an Audience of 1 Million Followers - My Content Adventure

SESSION DESCRIPTION...

How did Kyne become the world's premier maths teaching drag queen with an audience of over 1 million followers? In this session you'll learn about Kyne's inspiring story - from her first forays into social media and content creation - to filming educational math lessons in high-whore drag in the middle of London. But not only that - you'll find out how to apply what she's learned to your own content, so you don't make the same mistakes she did. And also learn her 3 biggest pieces of advice for anyone looking to grow their business with content.

ABOUT KYNE...

Kyne is the stage name for Kyne Santos, a world class drag queen (as seen on RuPaul's Drag Race Canada), YouTuber, and mathematics communicator.

In 2020, Kyne took to TikTok (“onlinekyne”) to make short-form math videos where she tells riddles, gives lessons on history’s greatest mathematicians, and teaches her followers how to spot misleading statistics in media, all while dressed in high-glamour drag. Now with an audience of over 1 million followers across platforms, Kyne spreads her passion for math education and scientific literacy, and brings STEM education to the queer community and queerness to STEM.

LAURA ROBINSON

ROOM: SAGE TWO

Bank It - Feel fluffing amazing about yourself and your business in 5 minutes or less.

SESSION DESCRIPTION...

A strategy for anyone who ever worries they haven't achieved enough, don't earn enough or aren't good enough (pretty much everyone then).

ABOUT LAURA...

Laura Robinson is a digital copywriter and content marketing strategist. She helps small business owners use their website to connect with more customers.

Laura has written over a million words of copy for websites, blog posts and social media content, and helped more than 100 small business owners upgrade their online content.

She has a First Class degree in Business Management and an Award in Direct and Digital Marketing, a full clean UK driving licence, a Diploma in Insurance (you never know when one of those might come in handy), an Associateship of King’s College (philosophy & theology), 5 A-Levels, 10 GCSEs and a handful of Girl Guide badges.

ANDREW STEVENS

ROOM: NORTHERN ROCK

Top 5 ways to keep your business ahead of the curve and ultimately grow faster

SESSION DESCRIPTION...

What are the defining characteristics of high-growth businesses that outperform their peers? In this session Andrew will reveal the real-life findings from extensive research - giving his first-hand perspective on the type of behaviours and mindsets that are common to successful, fast-scaling start-ups and small businesses.

ABOUT ANDREW...

As Director of Small and Medium Business, Andrew is responsible for leading Vodafone’s efforts to provide the right support and technology to enable SMEs to evolve and grow at pace in the marketplace.

Andrew joined Vodafone in 2013 to lead the Commercial Team of the Wholesale function, before moving to Head up Consumer Strategy. He has been working in the Business division of Vodafone since 2018, initially as interim Director of the Indirect channel, before transitioning over to lead the Small and Medium Business segment

Andrew is committed and focused on how Vodafone can continue to champion SMEs by helping them build a connected digital future and enabling them to strengthen their business continuity and future resiliency.

BREAKOUT SESSIONS

Jaz AMPAW-FARR

ROOM: SAGE ONE

What would it look like if you were just 10% braver?

SESSION DESCRIPTION...

Having successfully navigated the chaos of the last 18 months, you’re ready to take on the world. This is not a time to indulge in imposter syndrome! The world needs you on your A-Game and that means standing on the truth and telling a compelling story about the impact you have on your clients.

Your work changes lives. Suck on that lozenge!

In her signature talk, Jaz will make you laugh, cry and leave on a high with new and compelling stories to tell about your own journey. You’ll have the courage and confidence to aim higher than surviving and thriving, focusing instead on driving change in your sphere.

You’ll be ready to kick imposter syndrome to the kerb and stand on the truth about yourself and the difference you make.

You will leave with a new definition of what is possible for you!

ABOUT JAZ...

As a teacher, speaker, and “resilience ninja”, Jaz Ampaw-Farr is a catalyst for change. Hailed as “the British Oprah” for her contagious empowering energy, Jaz was born into a despairing environment of poverty, abuse, and neglect. Thanks to the care of five teachers, whom Jaz credits with “transforming and saving” her life, she was able to break the abuse cycle and thrive as an educator, wife, and mother-of-three.

Jaz is the Executive Director of Why First Ed Ltd. Her training programs and inspirational keynotes for teachers have received rave reviews across the U.K. She has appeared on the BBC spelling show Hard Spell Abbey and the ninth season of The Apprentice UK. She’s received international attention for her raw uplifting talk at TEDxNorwichED.

Jaz’s 2018 book Because Of You, This Is Me details how her teachers helped her turn her life around with simple but powerful actions. Both her autobiography and keynotes drive home that even if you don’t feel prepared, you can be a hero and leader in your community.

KIM GARST

ROOM: SAGE TWO

The #1 Digital Marketing Shift That is Happening NOW - Is Your Marketing Ready?

SESSION DESCRIPTION...

TBC

ABOUT KIM...

Kim Garst is one of the world’s most retweeted people among digital marketers. She is a renowned marketing strategist, keynote speaker, and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. Kim helps entrepreneurs grow their business using social and digital media strategies. Forbes named her as one of the Top 10 Social Media Power Influencers and she has been featured by Fox News, CBS News, The Huffington Post, Entrepreneur.com, Businessweek, and Social Media Examiner.

CHARLIE LAWRANCE

ROOM: NORTHERN ROCK

5 Facebook ad campaigns to generate consistent sales for your business (after iOS changes)

SESSION DESCRIPTION...

The biggest change happened to Facebook ads this year, since the pixel was first introduced in 2015. With limited tracking, significant data loss and little support from Facebook themselves, it is now more complicated than ever to find success.

In this presentation, we’ll simplify the iOS changes, their impact on advertisers and find focus by implementing 5 campaigns, battle tested on £1,527,446 in ad spend in the last 6 months. You’ll learn how to get the best results for your business, the new way to measure ad effectiveness and how to allocate budget to generate sales fast.

ABOUT CHARLIE...

Charlie is an advertising strategist, writer, speaker, and agency owner. He’s the founder and CEO of Gecko Squared, a Facebook and Instagram advertising agency that manages more than $4.1million per year in client ad spend.

They specialise in working with high-growth eCommerce and information businesses such as industry experts, coaches and consultants in the UK and USA. He’s been planning and buying digital media for over 11 years since he started his first business aged just 18.

He's been featured on industry leading publications and podcasts such as Social Media Examiner, Jon Loomer Digital and AgoraPulse as well as speaking at international marketing conferences such as Social Media Marketing World 2020.

LUNCH

Grab a lunch bag to go and find a table. Or feel free to stretch your legs outside.

BREAKOUT SESSIONS

TERESA HEATH-WAREING

ROOM: SAGE ONE

How to grow your email list fast!

SESSION DESCRIPTION...

So you have started your email list but growing it is slow!

You have the system the lead magnet and the emails, but you are lucky if you get 1 opt-in a week and at that rate your list will take years to get over the 1000 mark! It feels like it was a lot of hard work for nothing!

In this session, Teresa will teach you how to explode your list growth with methods that she uses in her business today.

ABOUT TERESA...

International speaker, TEDx speaker, podcaster, author and business owner, Teresa, works with businesses, entrepreneurs and marketers to help them enhance their social media & online marketing efforts.

She’s recognised alongside some of the world’s social media thought leaders and writes for Social Media Examiner (an industry-leading website), as well as trains people all over the world.

SAMANTHA HEARNE

ROOM: SAGE TWO

Sales: breaking the moulds, keeping things simple and bringing sexy back

SESSION DESCRIPTION...

It's time to stop talking about sales, money and scaling your online business in the ways you've heard before. Let's bring the sexy back on every level. Simplicity, effectiveness, consistent results, fun and energy like no other. Your business and you deserve to be making more money than ever before but in a way that isn't just written in the text books or spoken about on social media. So - let's do this!

ABOUT SAMANTHA...

Samantha is a best selling author, public speaker, content creator & travel addict who strives to show everyone what is possible when you; take action, get intentional & commit to achieving your dreams.

She is a business mentor and qualified coach that works with women to build their brand, grow an incredible community & sell out their offers & services. Samantha is obsessed with supporting her clients in building ultimate success but keeping it fun & simple in the process.

JANINE COOMBES

ROOM: NORTHERN ROCK

Transforming your Products & Services into Irresistible Must-Haves

SESSION DESCRIPTION...

Running your own business is an emotional affair. It feels like whatever price you charge is a representation of your own worth. That every ‘no’ you hear is a rejection of you as a person. It’s enough to frighten you off sales altogether!

But making offers to your audience is the lifeblood of any business. If they have a problem and you can help, why wouldn't you offer your services?

We all want to position ourselves as an irresistible ‘must-have’ in the eyes of our ideal clients. But what if YOU don’t believe in your value yet?

ABOUT JANINE...

Janine is a seasoned sales and marketing coach, a highly creative content creator and service-offer expert. She speaks regularly at both live and online events including You Are the Media and 2020 Sorted.

Following 15 years working with big brands like EE, Europcar and Orange and with her business degree and postgraduate marketing diploma, Janine now helps entrepreneurs to position their offers as a ‘must-have’. She demystifies the crazy world of online business like no other.

Oh and if you google ‘marketing coach’ Janine is the first organic result you’ll see. #Smug

BREAKOUT SESSIONS

JANET MURRAY

ROOM: SAGE ONE

How to become a courageous content creator (so you can make more sales in your business)

SESSION DESCRIPTION...

One of the biggest myths about making sales online is that consistency is enough. That if you show up every day and publish content, your audience will grow (and you’ll make tons of money). Sure…consistency is important. But if you’re publishing consistently 💩 content your audience will not grow.
Regardless of how many weeks/months/years you do it for. Or what time you post or hashtags you use.

The trouble is, nobody starts a business just ’knows’ how to create great content - it’s something that has to be learned and practised.

And if you want to build an audience of people who want to buy from you, you first have to learn how to create GOOD content.

Which means taking risks. Trying things out (and being prepared to fail). And being courageous enough to stand out (rather than ‘fit in’ with what everyone else is doing). Which isn’t always easy.

In this talk, Janet Murray will share practical strategies on how to be more courageous with your content - so you can build your audience and make more sales in your business.

ABOUT JANET...

Janet Murray is one of the UK's leading content marketing experts. She is the host of the Courageous Content podcast and has delivered keynote talks on big stages all over the world including The Youpreneur Summit (London), CMA Live (Edinburgh), Inbound (Boston, USA), Tribe (Nashville) and the Marketing Business Summit (Milan).

She’s also the creator of the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists, and she’s the founder of Courageous Content Live - a virtual content planning event for coaches, creatives and entrepreneurs.

Sabrina Clarke-Okwubanego

ROOM: SAGE TWO

Making Negotiations Simple: How to Stop Leaving Money on the Table

SESSION DESCRIPTION...

All business leaders know they need to negotiate, but sometimes it seems like a choice between service, pricing and relationships. It's not. Business leaders enter the market to bring value, solve problems and compete. For entrepreneurs and small business owners, negotiating a mutually beneficial deal involves research, planning, and strategy. In this interactive session, participants will learn practical tips and techniques to make their negotiations more effective. If you have ever left money on the table, don't know where to start or know it's time to refine your skills, this session is for you.

ABOUT SABRINA...

A sought after speaker, Sabrina’s speaking credits include TEDx, Fidelity International, Mediatel Future of Brands, House of Lords and Pension Protection Fund.

Sabrina is an award winning entrepreneur whose accolades include 2019 BEFFTA Legend Award, 2019 WAW Honouree and was named Top 50 Most Inspirational Black women in the UK by African Glitz Magazine.

Sabrina is an advocate of small and medium businesses and designed her company, Build Global, so SMEs can have access to “best in class” advisory and consulting services.

As Managing Partner of Build Global, Sabrina has also led strategy, transformation and change engagements across Pharma, FMCG and Financial Services.

Sabrina is also co-Founder of Niche on Demand, a studio where black creativity and capital meet. Niche on Demand executive produces original content, Theatre and Film productions.

ROB & KENNEDY

ROOM: NORTHERN ROCK

‘Absolutely Fabulous’ Email Marketing That Makes More Sales

SESSION DESCRIPTION...

How a 4 hour drive to Grimsby, Joanna Lumley and a Skype call to the future, turns into more sales from your email marketing.

Whether your relationship status with Email Marketing is ‘engaged’ or ‘it’s complicated’, Rob and Kennedy are handing you the tools, ideas and inspiration to stay out of the ‘friend zone’ and grow your business.

ABOUT ROB AND KENNEDY...

Have you ever wondered what would happen if a hypnotist and a psychological mind reader used their skills for sales and email marketing? No? Of course you haven’t. But that’s the unusual recipe for Rob and Kennedy’s success.

Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses by getting inside of customers’ heads.

Rob and Kennedy live and breath email marketing, they are the founders of the marketing tool ResponseSuite, host 'The Email Marketing Show' podcast, teach Email Marketing every day to their own community, and are two of the most dynamic speakers on email marketing in the world.

Afternoon Break

Grab some light refreshments and do some networking.

AFTERNOON ADDRESS

Making the most of what you've learned today, and what's next?

SPEAKER: ANDREW AND PETE

ROOM: SAGE ONE

ABOUT THIS SESSION...

All will be revealed in the room 😉

ABOUT ANDREW AND PETE...

Andrew and Pete are the business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK's leading marketing membership communities, called ATOMIC. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As the authors of two hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. They are ranked in the top 100 digital marketers in the world and host one of Europe's largest small business growth conferences, ATOMICON.

Closing Keynote

Embrace The Constraints: Why adding constraints sparks innovation, action & builds business.

SPEAKER: DREW DAVIS

ROOM: SAGE ONE

KEYNOTE DESCRIPTION...

Sure. Covid-19 created some constraints. We are constrained to our desks, our homes, our families, and Zoom calls. We're constrained to virtual events, virtual sales calls, virtual networking, virtual happy hours. For some, all these constraints severely affected our businesses.

For others, the constraints became their fuel for growth. If the pandemic has taught us anything, it's that constraints breed creativity.

In this exhilarating and inspiring session, Andrew Davis will break down the five limitations you can add to any initiative to drive better outcomes.

You'll learn how one non-profit turned its shutdown into millions of dollars in donations. Andrew will reveal how a small bet with massive restraints resulted in a best-selling book. He'll even show you how one business beat the pandemic by snooping through old SEC filings.

More importantly, you'll walk away ready to apply smart constraints to your business: limitations that result in more significant success.

Are you ready to embrace the constraints?

ABOUT DREW...

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses and leave their legacy.

FINAL WORDS

Final thoughts by Andrew and Pete, now get ready for the after-party.

AFTER-PARTY

Rev

Revolucion de Cuba

ADDRESS: 1-3 Cloth Market, NE1 1EE

Join us for the official ATOMICON after-party. We'll be serving all your favourite cocktails (and mocktails), in this super cool Havana-inspired bar in the centre of Newcastle.

Continue the networking, let your hair down, and raise a glass to your future business success.

11th November at 2pm GMT: Implementation Workshop

You're going to be buzzing after the event with a thousand ideas, so we're here to make sure all those mind blowing new ideas, strategies and advice you learn actually gets implemented.

In this Implementation Workshop after the event we will help you project manage and implement everything you learnt so that you have the best year ever!

And yes there will be replays 😉

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Register Today for 50% off tickets

PRICES GO UP IN:

VIRTUAL

  • Professionally live streamed event in real-time - it's like you're almost there!

  • 12 Months access to all the sessions

  • 2x Virtual Networking Parties

  • Networking Match-Maker

  • Access to the ATOMICON event app where you can network with fellow attendees

  • Implementation webinar to make sure you take action after the event

  • Watch from the comfort of your own home

Retail price £550

Just £275

Save 50% off retail!

9th November 2021 Online

IN-PERSON

  • Access to all sessions covering the latest growth strategies, sales tactics and digital marketing tactics (incl. 12 month replay)

  • 2 In-person neworking parties

  • Lunch is included!

  • Access to the ATOMICON event app where you can network with fellow attendees

  • Implementation webinar to make sure you take action after the event

  • Network in real life with speakers, exhibitors and attendees

Retail price £550

Just £275

Save 50% off retail!

9th November 2021 in Newcastle-upon-Tyne, UK

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