Posts by Kathryn Dishman

Keeping track of media coverage can be both difficult and time consuming, especially if you aren’t aware of the tools available to help you do this effectively. In this final instalment of my 12 step guide to crafting the perfect press release, here are some top tips on how to monitor press coverage. 1.Subscribe to…

Once your press release has been drafted, pitched into target publications, distributed, followed up and (hopefully) covered in the press, it’s time to focus on pushing your news out further afield using the Internet. There is a very small window in which to do this – if you spread the news too early then you’ll…

Press releases can prove to be very useful tools in helping you gain maximum exposure within your target market and growing your business reputation. One of the secrets behind achieving success with your release, i.e. obtaining coverage and generating engagement, is to ensure that it is distributed through the right channels to the right people.…

Pitching your press release to the media can be a daunting prospect, as this can be the main decider as to whether your business obtains coverage or not. Journalists receive dozens of press releases on a daily basis so your pitch and your release need to really stand out from the crowd. A planned, targeted…

Your press release is drafted, approved by the relevant parties and is ready to be distributed to journalists. There’s only one problem… you’re not sure who to send it to! This is a common issue for many businesses. The main aim of sending a press release is to generate positive coverage for you. If you…

A boilerplate (or ‘Notes to editors’ as it’s widely known) is how marketing, public relations and journalism professionals refer to an organisation’s standard description that is used repeatedly to different audiences. In other words, it’s a high-level overview of your company. It can be used within press releases, websites and marketing literature to provide key…

Using a quote within your press release can give your brand credibility, personality and helps drive engagement with existing and new audiences. It could also be the difference between a story being picked up by journalists or ignored. This is one of the most important aspects of a press release, but you may be surprised…

There are a number of ways to promote your product or service, but which ones are effective? Here’s some insight into the top 6 tools for promoting your business: 1. Press: Broadcast, online and print media can offer your business great publicity opportunities at very little, if any, cost to you. Make the effort to liaise…

Whilst we live in a world of summarising news in 140 characters, press releases still remain a great means of promoting your business and should be included in your overall communications mix. Believe it or not, there is a formula to writing a press release. Here are five tips that will get you and your…

January is often a month when businesses take the time to evaluate activities from the previous year – what was good, not so good and what can be improved. As part of this, it is important to assess the value of social media for your brand to ensure that you are communicating with your target…