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The Email Newsletter for Go-Getting Small and Mighty Entrepreneurs. Sign up to get regular, actionable sales and marketing advice delivered straight into your inbox. Designed to help you bring in more sales without hustling your face into the ground. Always fun, created to push you further, and it's FREE.

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The Blog:

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The Branding Square

We wanted to share with you a branding tool we have been working on ourselves. We’ve found there are loads of branding tools/matrix/theories out there, but we wanted to put together a simple one, that talked in easy to understand terms, that small businesses could understand and use to gauge how strong their brand is.…

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#CaseStudy – Fresh Networking Facebook likes

This # for case studies is great for demonstrating best practices and practical advice. What works and for how much? You can find out here. — What did we want to achieve? Having recently set up this networking group for young entrepreneurs, we needed to get some numbers to the first event. We set up…

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Your Content Marketing Toolkit

Your Content Marketing Toolkit
Here’s some useful website/tools to utilise in your content and social media marketing:

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Quick inspiration for types of content to share

Here’s a rundown on the types of content you can share, to give you some inspiration for the next time you need to do some content marketing. – Standard Blog Posts – your general blog posts are written fairly casually, and should provide useful information on a certain topic. We call these ‘standard’ not because…

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How to Not Write About your Product/Service

This is a strange one, but let’s talk about not writing about your product and services for a bit! Sometimes people say to us: “My product or service isn’t interesting enough to talk about,” or “Why would people want to read about what we do.” Or response to that…it doesn’t always have to be about…

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Remember “Be Useful”, don’t “Be a Salesman”

Here’s a quick tip for you to use in your content marketing. After creating a piece of content take a look at it and ask yourself this question. After your potential customer reads this, what would they be more likely to say…? “That was really useful, I’m glad I took the time to read it”…

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How to make time for your content marketing

One of the main complaints we have from small business owners when discussing content marketing is that they simply don’t have time. Is this you? Are you constantly rushed off your feet trying to do all your client work, in meetings, or out networking? Making time for your business is all about mindset. A personal…

Digital-Marketing

The Merging of Traditional and Digital Marketing

When we tell people that we run a marketing company for micro businesses, we often get asked the same question: “Do you do digital marketing or traditional marketing?” But the thing is, there shouldn’t an either/or, since digital marketing and traditional marketing work best when they are working together, and our prediction is that the…

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Using Twitter at Events you Attend

Recently we attended a business development weekend, a whole weekend for around 50 different businesses. It was quite intense and it was great to meet and bond with so many people. Most of which could be potential customers, but how could we maximise this fleeting weekend? Here’s a hint, Twitter! This is quite a powerful…

Branding-Category

What do you Stand for? An Example

What do you Stand for? An Example In 2014 this video went viral online, which perfectly backs up our point, that marketing can be so much more powerful if instead of focussing on what you do, you focus on what you stand for. People can’t get behind a business that is simply out to make…

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How to Gain Brand Loyalty by Knowing What you Stand For?

Here’s a harsh truth: People don’t care about your business as much as you do. This is one of the main challenges that marketers need to overcome, because in order to attract somebody’s attention, and convert them into a sale, then the person needs to give a damn about what you are doing in the…

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3 Simple Ways to be Enticing without Pricing

One of the main aims of marketing and branding is to make what you are offering so enticing that potential customers find it easy to buy from you. However this is no easy feat, chances are we are all in markets that are cluttered with competition consisting of very similar companies, and finding a way…

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The Email Newsletter for Go-Getting Small and Mighty Entrepreneurs. Sign up to get regular, actionable sales and marketing advice delivered straight into your inbox. Designed to help you bring in more sales without hustling your face into the ground. Always fun, created to push you further, and it's FREE.

We promise we won't spam you and promise your email is safe with us. You may get the odd sales email, but you can opt out at any time.