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The Email Newsletter for Go-Getting Small and Mighty Entrepreneurs. Sign up to get regular, actionable sales and marketing advice delivered straight into your inbox. Designed to help you bring in more sales without hustling your face into the ground. Always fun, created to push you further, and it's FREE.

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The Blog:

Branding-Category

How to Think of a Brand Name

Update: a Shiny New, better version of this article, can be found over here: How to think of a Brand Name We really enjoy thinking of business names for our clients, but it is a difficult thing to do, and shouldn’t be something you take lightly. So here’s our tips of how to think of a…

Branding-Category

Do you Have a Brand or a Bland? QUIZ

We are firm believers that if you want your business to grow, then a strong brand is absolutely essential, however in the small business world we see too many companies completely neglecting their branding, opting for what we call ‘blanding’ instead. ACTION: Mark yourself out of 10 on each of the following points. 10 being…

Digital-Marketing

Snapchat Marketing

One of the newer social networks out there is ‘Snapchat’, which has become more and more popular over the last year. So for those of you that don’t have a clue what Snapchat is, or for those who want to know how to utilise it in your marketing, we have wrote this for you… What…

Stand-Out-Marketing

Christmas Chocolate Marketing in 6 Ways

Christmas is coming, which means amongst all the tinsel, trees, and shopping we are sure you’ll have a house full of chocolate, and rather than eat it all, here’s 6 ways to get rid of it, whilst doing some clever but easy marketing. ACTION: Think about each point, and if you can’t do them exactly,…

Marketing-Strategy

Butter vs Margarine. How Spreadable are you?

This post will give you some tips on how to get more word of mouth referrals. Let us start by asking you a question that you most likely haven’t been asked before: Is your business like butter or margarine? i.e. just how spreadable is it? What we mean is how easy do people find it…

traditional-advertiaing-cpr

Traditional Advertising CPR

Here’s a picture of a billboard we saw recently, that inspired us to write this. It was just a standard billboard with a slight modification. A 3D cutout of a car coming out of it, with neon lights surrounding it. When we parked up we couldn’t help but notice it, and it got us thinking,…

#atomicHIGHLIGHT: Are You Missing These 5 Tricks With Your Website

Welcome to this Highlight, which is all about making the most of your website. The video above shares 5 Top Tips for getting the most from your website, but you can read below too if you wish.

Branding-Category

Don’t Sacrifice Your Brand for a Quick Buck

Understand this: your brand is an important part of your business, so don’t take it for granted. We’ve seen a lot of micro businesses do what we call ‘sacrificing’ their brand, by moving into completely different markets or doing something completely different, whilst operating under the same brand name, usually looking at the promised financial…

Branding-Category

10 Sure-fire Ways to be a Boring Brand

1. Ignore Social Media Social Media has been around for a while now, and guess what – it is here to stay! So if you want to ensure you don’t connect with potential customers whilst the competition is finding new ways to build up meaningful relationships, then simply ignore it. 2. Skimp on Design The…

Marketing-Strategy

The Importance of Being a Good Customer

Here’s something to think about… are you a good customer yourself? We’ve all seen rude people in restaurants and shops, but if you are a business paying another business for a product/service, being a bad customer can really damage your brand. Every opportunity we have to communicate or connect with somebody is a chance to…

Digital-Marketing

Get Your Emails to the Gym and Tone Up

We are of course talking about your tone of language in your emails (and any other non face-to-face communication for that matter). Remember every little interaction you have affects your brand, and emails are probably top of the list, where people fall down. We get it all the time, some people just do not come…

Traditional-Marketing

The Humble Business Card

A marketing staple is the humble business card. Everyone has one, or everyone should have one. And there are loads of ways you can make yours stand out. Firstly you need to get the basics right. Here’s some things to think about when getting yours designed… Make sure your business card has what you do…

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The Email Newsletter for Go-Getting Small and Mighty Entrepreneurs. Sign up to get regular, actionable sales and marketing advice delivered straight into your inbox. Designed to help you bring in more sales without hustling your face into the ground. Always fun, created to push you further, and it's FREE.

We promise we won't spam you and promise your email is safe with us. You may get the odd sales email, but you can opt out at any time.