How I Built a SaaS Startup (From idea to revenue)
Find This Episode of Don’t Work Harder with Colin Gray here:
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About the Episode:
Have you ever had an idea for an app or a piece of software that your customers would love?
But you’re not a developer. You can’t code. And you don’t have loads of money to spend on marketing.
So the idea just sits there, because it feels like something you could never do.
Today’s guest will make you realise that starting and selling your own software business is possible for you.
Colin Gray built and sold a 7 figure SaaS with no technical background, no paid ads, and no big marketing budget.
And he built it as a lean, profitable business that was genuinely fun to run – the dream!
Colin came into the studio and revealed:
– Why you don’t need a technical background to build and sell a software business
– How to pick an idea people will pay for, before you start building it
– How to have your first customers WAITING to sign up before you’ve built a thing
– The exact system you can use to turn strangers into paying software customers on autopilot
– How he competed with $100 million rivals without spending a penny on ads
– One AWFUL mistake almost every growing founder makes (and how you can avoid it)
– The boring habit that will make your business worth far more when you’re ready to sell
This episode gives you everything you need to build a software business, find customers for it, AND exit – without any software or technical experience 🤯

This episode is brought to you by our sponsor,
Mavericks: Founders Network.
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Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators.
Plus… monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you.
If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you.
