The Cute Factor in Marketing (Video Example)

Check out this American Super Bowl advert. It’s one of our favourites.

2 main reasons why we think this advert works so well…

1. Brand Play – keep watching till the end for the tagline – so clever, so simple – it just works! We aren’t going to spoil it if you haven’t watched it yet, but it is perfect for the product!

2. The emotional connection – adverts that have the power to give you goosebumps are always more powerful, and don’t underestimate the power of the cute factor. Adorable animals have been used successfully in marketing for years, and there is no reason atomic businesses can’t utilise them either.

ACTION: You might not have a budget for this kind of advert, but everyone can be clever with their marketing and their sales messages. Why not have a think now about adding some kind of emotion into your next campaign, or think about how you too can rework your brand name into something clever? Or if all else fails just throw in random cute animals – that seems to work these days!


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