Facebook Marketing Strategy for Business 2021 | INCREDIBLE Results with Organic & Paid Strategies!
In this video we’re going to show you the fastest way to grow your business via Facebook. This Facebook marketing strategy is perfect for you if you are experienced in social media marketing or if you’re just starting out.
We’re going to share with you two ways to grow your Facebook page and turn those page likes into customers.
Facebook is a marketing beast, and in a world full of shiny new kids on the block, pound for pound it’s still offers the biggest opportunity around for growing your business online.
We’ve put a huge proportion of our budget into Facebook marketing because it’s just so consistent and reliable in getting those results.
So let’s show you!
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In this video we’re going to show you the fastest way to grow your business via Facebook. This is perfect for you if you are experienced in social media marketing or if you’re just starting out.
We’re going to share with you two ways to grow your Facebook page and turn those page likes into customers.
Facebook is a marketing beast, and in a world full of shiny new kids on the block, pound for pound it’s still offers the biggest opportunity around for growing your business online.
We’ve put a huge proportion of our budget into Facebook marketing because it’s just so consistent and reliable in getting those results.
So let’s show you!
The you have the time to grow ‘organically’?
Most business owners on Facebook will try to grow their page organically. They will post content, images, GIFs, videos, selfies and quotes in the hope that people will engage with it, it’ll get shared and more people will come follow them.
And then when it comes to selling on Facebook, they’ll find that their sales posts just flop. And they don’t sell as much as they want to. Sound familiar?
The thing is when you try and grow organically, you will only ever grow as fast as you are remarkable with your content.
The more remarkable your content is, the more engagement you will get, and thus the more reach you will get, and thus the more followers you will get. And the more remarkable it is, the more shares you’re going to get, the more people are going to talk about you and tell others to follow you and you will grow your page that way to.
And that’s all well and good for content creators, people who are getting paid to create this content, or people who have a tonne of time on their hands because they have a huge team on that can do all of that content creation for them.
But, and it’s a big but, here is the problem for most business owners trying to market on Facebook and this is why we needed to do this video for you. They just don’t have the time, they don’t have the time to create remarkable content consistently, because guess what? Running a business is crazy busy!
But then if you’re not creating that remarkable content, your Facebook page isn’t going to go anywhere anyway. Creating average semi-boring content isn’t going to grow your page.
And even if you have all the time in the world, wouldn’t you rather have an easier, more efficient and faster Facebook marketing strategy to help you grow your page likes and customers?
Well let’s show how right now!
The most efficient Facebook marketing strategy to get you new customers
Facebook Ads!
And we’re not talking about just randomly boosting posts, you need a specific strategy. We’re going to tell you why Facebook ads shouldn’t be overlooked, and we’re going to show you the three ads that you should be creating, right now!
Take two businesses doing everything exactly the same. Business A does everything organically… they’re growing slow and steady and they will grow over time, but just maybe fairly slowly.
However business B is smarter. Business B invests a little bit of money into Facebook ads and gets people onto their email list. It doesn’t break the bank with Facebook ads, they just invest what they can afford.
There might not be any sales immediately but over time they know they can keep sending useful, helpful emails to those people on their email list. They can continue to build up trust, to sell to those people and eventually turn them into customers. This then pays back their initial ad spend, and gives them some more money to invest back into ads.
Here’s a simplified example… if you had a service that costs 400 pounds and you invested 200 pounds in ads and got around 50 to 100 subscribers and converted just one of those people then you’ve made a profit of 200 pounds. You can reinvest that into more Facebook ads, plus, you’ve still got that 49 to 99 people still left on your email list, to convert in the future.
So as you can see, you can keep doing this, invest, win new clients, invest even more, win even more new clients and it just grows and grows and grows.
Make sure you do these things…
Now before we show you the exact three ads that you need, we do need to clarify a few things.
Number one, spend wisely. Set a Facebook ads budget on your account so you don’t overspend. And don’t spend more than you can afford. Measure and test your ads and spend more on what is actually working.
Number two… we’re not saying that you can’t grow organically. You absolutely can, it just takes more time and effort.
This Facebook marketing ads strategy that we’re going to show you (with the exact three ads you need) we’re gonna show you is a much faster way to grow. And probably the only reason people don’t do it is either because they don’t know this strategy, or because it takes a little bit of a leap of faith to invest initially and make sure it works, which can put some people off.
The 3 ads you need to start running
The ‘warm up’ ad
The first ad you need to run is designed to warm up your audience.
Share some of your best engaging content and target people who you think will be perfect potential customers. This is purely helpful content, no sales at all. The whole point of this ad isn’t just to get people to know and like you, but it’s also to filter out those people that don’t like you.
And this leaves you with a saved audience of people that have engaged with you, that are perfect customers and do like you.
The other side benefit of this is that you’ll get likes and shares and comments and engagement and follows, and it will grow your page that way too.
The ‘lead magnet’ ad
Time for ad number 2! An ad that promotes a lead magnet to get people onto your list. They get some kind of value in exchange for joining your list, and this is where you can nurture people over time and sell to them.
The ‘sales’ ad
Ad number three is goes in for the sale, it’s much more direct. Essentially this is an offer or a re-marketing ad to get people to buy.
These ads are going to the people that have engaged the most with you, maybe they’ve clicked on some sales emails, or they’ve clicked on some posts, or maybe they’ve been to a certain sales page on your website. And we’re going to target those people with a direct offer to buy from you.
If you follow these steps and run these three ads, even if you have a small budget to start, and you do make sure that you nurture those new email subscribers, you will have inevitable success!