It’s hard to nail down your audience properly on Facebook when creating your adverts. With Facebook’s recent release of it’s ‘Graph Search’ however things just got a lot easier!
You can use this neat trick to get a much more targeted audience for your ads.
As of the beginning of 2015 this feature hasn’t been released in the UK yet, so first thing you need to do is change your language to US, it’s just on the right column below the ads.
After that think about what kinds of things your audience ‘likes’, what tools and services do they use, who is there favourite influencer, what brands do they like and so on. What you’re looking for is trying to find some ‘like’ pages where your audience will hang out. Therefore you have defined your target market by what they like similar to your product perhaps. Depending on your audience this is a very effective way to target your market, rather than other demographics or behaviours.
So what you can now do with graph search is find similar pages. So just try searching for a similar page to what you have already found using this key phrase: pages liked by people who like (then your similar ‘like’ page). Here’s an example below.
Then just click on ‘pages’ to find all the results you need.
So you can see all those similar pages are great to put into your audience. Here’s how, just type it into your interests bar when creating your audience for your ad.
It’s worth putting a few in there and then Facebook will start to suggest some for you, it’s worth adding some of them in too.
Try to get your audience to around 500,000 – 1,000,000.
There you have it, a quick trick to find your perfect audience.
ACTION: Next time you are creating your Facebook ad audience, try this trick and watch your ad perform better.
ACTION: Try different graph searches to find out other cool information about your target market and their interests, where they go and many more.