How Often Should you Tweet?

You want to get out there as much as possible, but you don’t want to be annoying people Tweeting all day long and more importantly you probably don’t have the time to do it all day long either!

So how much do you need to do to keep up and make an impact, to make it all worthwhile?

You’re not going to like the answer…

Firstly Twitter is extremely fast paced, so if you’re worried about annoying people, don’t be! People don’t really care all that much, so long as what you Tweet is informative/entertaining/useful.

Side Note: Click here if you don’t know what to Tweet about.

The average lifespan of a Tweet is said to be 2hrs, by which point no-one will ever really see it again.

So, how often should you Tweet?

Every hour your target audience is active.

So for example if you are attracting business clientele, that’s like 8am – 6pm, so that’s 10 Tweets a day. If your audience lives in different time zones then think about adding in some tweets considering their time zones too.

But seriously, how much can I get away with?!

In all honesty that can be too much for most small businesses to keep up with and if it means scraping the barrel for things to post then there is no point really. Just do as many as you can. Around 5 a day shows that you are still very active and actively engaging as a thought leader.

Just bear in mind that the more you Tweet the better the returns i.e. More brand recognition, more Top of Mind Awareness, more RT’s and engagement, more link clicks, more website traffic… all of which lead to sales!

ps. And this is a biggie! This doesn’t include engaging and @ mentions – you should be doing much more of that!

ACTION: If you are struggling to keep up with the stress of managing your Twitter posting and all your other content then check out some of these articles that will help make it dead easy and quick!

ManageFlitter – awesome, ’nuff said.
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Your Content Marketing Toolkit
Content Audits – a useful tool