Building a large social media following with the right audience can transform your business. With access to a huge network you can unlock resources and revenue streams, whilst building relationships with existing and potential customers and getting your ideas out into the world.
Establishing yourself strongly online in your specific market can result in brands flocking to you for your help and expertise, but how can you make this leap to become a ‘social expert’? Here are five
1. Be active: Daily tweeting and posts on Facebook, Google+, LinkedIn and other such like social platforms will help you create two-way conversations and interaction with followers. You can build your profile online and help followers develop trust in your brand by always being there to post timely content of interest to your audience.
ACTION: Create a schedule of content for you to write and post on a regular basis.
2. Establish a community: Find industry leaders and experts online and invite them to debate key issues or comment on developments within your target market. This is a great way to position yourself as a thought leader within your sector and will generate interest in your business.
ACTION: Research industry leaders and follow them online to see what they post.
3. Share content: Keep in mind that it’s called ‘social’ for a reason so when you share content it doesn’t always need to be about you. Feel free to share opinion pieces from other online influencers and industry press and comment on them.
ACTION: Make a point of reading online publications and industry leader newsfeeds so you can share interesting content they post as well as your own.
4. Use the right platforms: I’ve said this a number of times, but it’s so important so I’ll say it again – picking the right social platforms for you and your business is essential in building your profile! If your target audience isn’t active on Facebook then don’t make an effort to create and maintain a company page as customers won’t see it. To become a social expert you need to interact with your audience and if they’re not there to talk to then there’s no point in being active on that platform.
ACTION: Know your target audience – what platforms they use, content that interests them and who they follow so you can create a social media strategy that encompasses their needs.
5. Plan your posts: On a practical level, it’s difficult to always be on social media when you have a business to run. To help you remain visible and post daily updates why not use a scheduling tool? Platforms like Hootsuite and Tweet Deck are easy to use and are there to help you manage your time more efficiently.
ACTION: Create a profile on your preferred platform and schedule tweets a couple of days in advance. Note: Still look in on your activity on a regular basis to make sure you haven’t missed any responses to your posts or any important news in your sector.
By Kathryn Dishman, Managing Director, KD Communications.
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