How to grow your business (without working more)
Want to know how to grow your business without having to work more?!
If you’re currently running a business, you know what it’s like. It’s hard work, and have you ever found that the more your business grows, the busier you seem to get?
And is the answer to just hustle harder? ‘Cause that’s what seems to be shoved down entrepreneur’s throats these days, just hustle, hustle, hustle, and one day you’ll magically be happy.
Well, that’s not true, and today we wanna talk about how to grow your business, without just having to do more work 🙌
👉 Watch the video
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Want to know how to grow your business without having to work more?!
If you’re currently running a business, you know what it’s like. It’s hard work, and have you ever found that the more your business grows, the busier you seem to get?
And is the answer to just hustle harder? ‘Cause that’s what seems to be shoved down entrepreneur’s throats these days, just hustle, hustle, hustle, and one day you’ll magically be happy.
Well, that’s not true, and today we wanna talk about how to grow your business, without just having to do more work 🙌
Scaling up… the smart way!
Where the traditional way to scale up a business might be doing things like hiring hundreds more people, getting bigger, swankier offices with a ball pit and a slide, or becoming a sluggish corporation, what we talk about in Atomic is how to scale up the Atomic way, which is how to make more money in less time, without having to hustle your face off and work harder and harder and harder. And at the same time, remain small, agile, free, and profitable in the process.
And we teach the three main ways to do this, and you can do one, two, or all three, to give yourself a much happier business.
Raise your prices
The first way to scale up the Atomic way is to raise your prices.
Think about it. If you’re going to get paid twice as much for what you did, then you would only have to do half the amount, and still get paid the same amount of money.
That’s one of the things we teach you in Atomic straight away, how to actually get paid more for what you currently do, because quite frankly, it’s the quickest and simplest way to start making more time in your business instantly and start making more money in your business instantly.
We found that most businesses aren’t charging enough, or they don’t put up their prices regularly enough, because they’re feeling a little bit self conscious or they’re not quite happy with the level of service or the products that they offer. Maybe they’re not confident that their client will accept it, or maybe they’re not as confident that they can actually sell it at a higher price.
We have a video over here about how to raise your prices 📹
So just think, are you charging enough for what you do? Are there other competitors charging more than you for what you do exactly, and maybe not as well as you? It shows you the potential that you can charge more. Don’t be in a race to the bottom. Start scaling up the Atomic way, by firstly raising your prices.
Build your virtual team
Now we get raising your prices isn’t for everyone, depending on your industry or maybe your product or service, so the second way to make more money without you having to work more, is to build your virtual team.
Personally for us, this was a revelation. Think about it. If you want to make more money in less time, then another way to do it is to reduce the amount of time that you are currently spending working in your business.
So, you can spend it working on your business, doing business development, getting more customers, making more sales, and this can all be achieved by building out your virtual team to reduce the time you’re spending working in your business.
If you have reservations about outsourcing, then don’t worry, you are not alone. We felt exactly the same way when we were first getting started with outsourcing and taking people, bringing them onto our team. It’s a big, scary step to start, and you know, you can have that niggling feeling in the back of your head that, what if you can’t afford it? What if you’re not gonna make that money back?
We have a whole course on this on Atomic about how to outsource effectively so that it is always 100% of the time an asset to your business, rather than just being a big wasted cost.
But to get you started, the only things you should be outsourcing to start off with is business necessities, things that you do all the time, or things that have proven a return on your business, ie. things that will get you more business.
On the flip side, don’t outsource things that you don’t like doing, or that haven’t proven their return, just because you feel like you shouldn’t be doing them.
For example, don’t outsource, let’s say your Twitter account, someone to manage and post there, just because you feel guilty about not being all that active on Twitter. If Twitter hasn’t proven to give you some kind of business return, because if you outsource the things that aren’t giving you a business return, in that case, that’s just gonna be a wasted cost.
Instead you’ll get a much better and quicker return if you start outsourcing, firstly, tasks that:
a) Are a part of the proven process to get you more sales.
b) You’re already being paid to do these tasks by your client. Or,
c) Are essential routine tasks that will free up your time so that you can go out there and make some more money!
If you start outsourcing these types of tasks, one by one, immediately you will start to see a return in your business, you will have more time in your business, you’ll be able to make more money in your business, and you’ll be a lot happier.
So have a think about it. What can you outsource in your business, and can you get started right away? It might be easier, cheaper, quicker, and bring you a bigger return that what you first thought. So don’t hold back.
Move to a ‘one to many’ model
Now the third way of scaling is the sexiest way but it’s also the hardest to do. Is to create a scalable business model.
If you really want to make more money in less time, then you need to move away from a one to one model, to a one to many.
For example, doing things like online courses, memberships, softwares, subscription boxes. These are all ways where you can scale up your business, and serve more customers in a relatively lower amount of time per customer.
This is often seen as the dream or the holy grail in the online marketing space. You know, there’s adverts where it’s like, “Hey! You can make seven figures in just two months.” Blah blah blah blah blah.
Now this is an awesome business model, but it’s not as easy as those douche bags make out. They just want your money. But if you do it in the right order, and you’re willing to put in the work, it can be extremely rewarding.
A cool way to dip your toe into this model is launching what we call a semi-scalable offering.
Say for example, you are a coach. Rather than selling one to one monthly sessions, you could do group coaching where it’s one to 20, let’s say, for a slightly lower price. The key is the time spent on that offering is the same as the one to one, and the money you make from the 20 customers is way bigger than the money you make from the one customer.
Like we said, the dream of this being a easy route to fortunes is a little bit of a mess. But if you’re gonna put in the work and do it the right way, it can be extremely rewarding.
We actually have a whole course on Atomic called The Scale, to help you with this.
If you wanna see a valuable snippet of that here’s a link to our chat bot to send you a link to go look at it. Just click on that link and you’re gonna get a short, valuable snippet of that course where we tell you the six things that you absolutely need to have in place to make sure you can go to that scalable model.
In there also, we introduce you to our scalability ladder, where we talk through different examples that you can look at and steal for fully scalable business model ideas, and semi-scalable business model ideas that you can transition into, to help you work less, earn a tonne more, and just be a lot happier about it 🙌