Sales Page Template: 16 MUST Have Elements for High Conversions

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In this video we give you 16 elements needed to make sure you convert more people that land on your sales pages.

As we go along we want you to see how many of these things you actually have currently on your sales pages and tick them off as we go through them.

And we want to know in the comments how many out of 16 you get!

100 points if you smash them all 🥇

Treat your sales page like a conversation

Before we get into the 16 elements, here’s the mentality you need to have… treat your sales page like a conversation.

Think about it, if you had to convince a stranger to buy your product/service, how would you describe it? How would you make sure it was right for them? What are the objections you would have?

There’s probably a lot you would say, and what we see when we look at most people’s sales pages, especially if you offer a service, is that the sales pages are minimal, and they only have a few paragraphs of text.

There’s a huge disconnect there and it’s probably the reason why your sales page isn’t converting.

We’re not saying you need a huge long page but we are saying there’s certain elements you need to have to give yourself the best chance of converting.

So, how to write a sales page… here we go!

Number 1: The problem you solve

This list isn’t necessarily in order but we would recommend having this near the top if not the first thing.

Essentially no one will buy your stuff if they don’t feel like they need it. Most purchasing decisions are based on 80% emotion so if you just launch into your features and benefits people are going to switch off and go away.

Make sure you’re getting across the problem your offering is solving. If you get this right, and it resonates with them and really hits them, they’re hooked.

And if you have this sorted on your page, 1 point! 👏

Number 2: The bypass button

For people who are ready to buy and are just going on your sales page to buy right now, have a call to action right at the top, which makes them taking that first step really easy.

Number 3: Who is this for?

When people land on your page, they need to know if this is right for them straight away otherwise they’ll doubt whether this is right for them or not.

Number 4: The outcome and aspiration

What’s their life going to be like after working with you or buying your product?

And please at this point don’t have cheesy stock photography of someone smiling!

Are you keeping track of your points?! 👏

Number 5: Explain what you do

As simply and crystal clear as possible, what is it you’re selling and why does it help? Great photography helps a lot here.

Here’s where you talk about your features and benefits and how you do what you do.

At this point the biggest thing people fall down on is not having a clear offering. Can you find a way to package up what you do simply?

Number 6: Differentiators

This could be tied into your features and benefits but essentially you need to make it clear why you are the obvious choice and the right fit for them.

This might come from your history and experience, or skillset or your ethos and brand, or you might just have something completely unique to your competition

Number 7: Extra value adds

These are extra bonuses included in the price which stack the value you add and sweeten the deal.

For example, if you buy something through the Origins website, you automatically get free shipping AND five free sample items to try out – which is cool!

This membership, Drumeo Edge, teaches you drums also comes with a free set of drumsticks! 🥁

Or with ATOMIC our membership programme – once you join you also get a ticket to our conference and a ton of bonus courses. All of which increases the value of your offering.

What little extra can you add to up the value? If you’re service based company could be as simple as a free follow up call or phone support.

And when you can say, this usually costs £200 but you get it for free – it starts to make your offering a complete no brainer.

Number 8: Price anchoring

People will compare your price to the last price they saw so consider this… have a higher price further up your page.

For example, a personal tutor for drum lessons might cost $1200 but you can get an annual Drumeo Edge account for just $197.

All of a sudden, $197 sounds cheap! But if you were comparing it to an online drums course at $70 one off, it might sound expensive.

Number 9: Testimonials and case studies

Get them on there! No excuses!

Number 10: Social proof and credibility

If you have a 5 star rated service, or qualifications, awards, press… anything you can add to build trust and credibility, put it on your sales page.

Number 11: About you / the business

People want to know who’s behind the brand, and faces are more trustworthy. Add a paragraph or two!

Number 12: FAQS

People have questions! Answer them!

Number 13: Handle objections

This isn’t the same as FAQs because you want to handle objections proactively and positively…

For example, if one of your biggest objections is, “I don’t have time for this”… rather than an FAQ saying “Will I have time for this” instead have a section saying “Why my service will save you time”.

See the difference? Make sure you are pre-empting any objections to buying and addressing them directly and positively!

Are you still counting? 👏

Number 14: Risk minimisers and guarantees

We want to minimise the risk as much as possible to get them over the line… this could be a 30 day money back guarantee, or a free trial or a demo.

Something we do is offer a growth guarantee. Essentially we’re so confident ATOMIC is going to grow your business that we offer a full refund if you don’t make back your investment of joining.

Not only does this instill confidence in our offering, but it also minimises the risk of joining… Essentially it’s win win – join and make lot’s of money, or get your money back.

Total no-brainer!

Number 15: Exit intent pop up

Most pops ups are rubbish but if someone is leaving your sales page already – they’re probably not coming back so try to do something to get them back!

It could be a free shipping voucher, or a free trial or a webinar invite.

Number 16: Strong call to action

Not only should you have a big call to action button in multiple places on your sales page but we want to stress the importance of a strong call to action.

If you offer a product or course, then this may be as simple as having a prominent ‘buy now’ button.

But if you offer a service that needs a meeting and a proposal for example, let’s not just say ‘get in touch’ with a link to a contact form – it’s not very exciting.

How about something like, enter your details and get:

👉 A no obligation proposal
👉 A no obligation free consultation
👉 A buying guide

Or even something like, fill out this application form, or take this quiz to see if this is right for you, or get on the waiting list.

Can you add some kind of urgency to this CTA too? I.e. join today, or limited spaces available!

Having some kind of urgency is probably a good topic for another video, let us know in the comments if you want more on that!

Has this helped you work out how to write a sales page? We hope so!