Scaling a business can be tricky… but when done right, soooo worth it! In this video we share with you the three ways to scale your business the smart way so you can keep growing it without having to spend MORE time in it 🙌
Plus, we be cover the three biggest pitfalls to avoid when trying to scale your business.
In this video we share with you the three ways to scale your business the smart way so you can keep growing it without having to spend MORE time in it.
Plus we be cover the three biggest pitfalls to avoid when trying to scale your business.
Scaling a business the new way
The old ways of growing your business meant you had to grow by:
👉 Having more employees
👉 Having bigger offices
👉 Seeking investment
👉 And doing big disruptive advertising
But in this day and age with technology being so accessible and trust online for bigger brands going down, it’s time for a new age.
The age of the small and mighty – the ATOMIC business.
The small and mighty, or ATOMIC business can be just as profitable as a bigger business, make as much money as they want… whilst keeping all the flexibility and benefits of not running a huge corporation.
Now there’s three ways to scale as an ATOMIC business.
Scaling a business – Method 1
The first way to scale a business is to quite simply charge more for what you do. Small businesses undercharge themselves, and undermine their expertise ALL THE TIME.
ATOMIC BUSINESSES charge based on how awesome they are… and we recently did a pricing quiz to let you know if you were charging enough.
It’s simple, if you want to do less, charge more.
Now it’s not always that easy to charge more, so think about these 3 things:
💰 Are you offering a service/product people will pay good money for?
💰 Have you positioned yourself well enough to generate the demand?
💰 Are you good enough or confident enough at raising your prices and are you selling yourself?
Scaling a business – Method 2
This method involves building your virtual team.
More business doesn’t have to equal more work for you. You can outsource this to a virtual team.
There are millionaires who run their ATOMIC empires on virtual teams, but you don’t have to wait until you’re a millionaire to grow your team. Outsourcing WILL get you there faster… or to whatever income goal you want.
But to make this work you need to think about making sure you outsource the right things from the get go. We did a video all about that here.
Scaling a business – Method 3
This is perhaps the best way, but also contains the biggest pitfall people fall into which (we’ll explain in a moment). This third way of scaling a business involves growing your audience and monetising it with online scalable products.
Some ATOMIC businesses are making 5, 6 and even 7 figures a month from things like memberships, digital products, ad revenue, ambassador deals, online courses, etc.
This third way of scaling is definitely the most alluring… imagine getting to the point in your business where you continuously make 6 or 7 figures a month without doing all that much work?
It sounds amazing and, yes it’s possible, but people are mis-sold this dream all the time, so we want to warn you of the biggest pitfall to look out for with this.
Which is basically, to successfully monetise an audience… you need an audience.
I know right, profound!?
People launch too early, they have 1000 followers and expect to sell 10,000 courses a month. It ain’t gonna happen.
We see it all the time. People spend months or even years creating these products, no-one buys them and then they give up.
So instead you need to scale the smart way and do it in the right order, potentially looking at charging more, and outsourcing first, to give yourself the time to build that audience.
This is something we cover in depth in our ATOMIC programme.
So, which way are you going to choose? Let us know in the comments!